27 Sep 2017 Mobile & Desktop SEO: Different results, different content strategies
As we are well aware mobile search has surpassed desktop worldwide. In order to adjust to the rise of mobile (and tablet) search it is necessary to understand how people are using these devices for finding things. You cannot just simply make your site responsive and truly call it mobile-ready!
With the majority of online traffic coming from mobile and tablet and the fact that Google’s mobile-first algorithm is coming it is time to Google proof your SEO and review your content marketing strategies.
Start by focusing first on your brand’s mobile users and make them the priority when developing your content, rather than thinking first of desktop and then applying minor adjustments to ensure it is also mobile friendly.
Learn the differences of mobile SEO vs. desktop SEO to better strategize your content and overall website.