26 Jun 2017 How to Get More Value Out of Your Video Marketing
Video marketing is incredibly valuable. It is very easy to grab and keep the attention of potential customers with video. To cut through the noise on social media, video is your best option. Creating a video is not as expensive as you may think. You can find a great amount of apps and plugins that allow you to create and post videos quickly and effectively.
On Facebook, you can easily make use of the live stream option if you are looking to post videos on your Facebook page. In addition, you can use Youtube to live stream videos for your business.
The challenge with video content is not creating the video itself, rather it is how your audience reacts and engages with your video on social media. To ensure the best outcome, select a custom audience on Facebook to direct your advertisement to. For example, you can create an audience based on viewers who have spent time watching your videos in the past.
To target people who have spent time watching your video content on Youtube, you can use Google Adwords.