09 Mar 2020 How marketers can stay one step ahead of voice search
Unless you’ve been living under a rock, you have probably heard or seen somewhere that half of all searches this year will be conducted through voice-enabled devices, like Siri or Amazon’s Alexa. But did you know that:
- 30% of these searches will be done without a screen?
- Voice search queries include three to five keywords and are longer than text-based searches?
- 20% of UK consumers use voice search devices multiple times a day?
Clearly, voice search is no longer just another search option to keep in mind. And unfortunately, many old SEO and marketing strategies simply won’t work here.