19 Jul 2017 5 Interactions to Help Improve Your Follower Loyalty on Social Media
When advertising on social media, it helps to have a big amount of followers, but too many marketers focus on large numbers of followers. Having a lot of followers does not mean you are doing great. Focusing on improving follower loyalty is something that is in fact a better move.
Why loyalty is so important?
It is better to have 100 truly loyal followers than 10,000 followers who do not really care about your company. These days, consumers have a ton of options in almost every field, and can access information on competitors in a click. Not having loyal followers can result in your followers switching to another brand.
You can influence follower loyalty with these interactions:
To win the respect of followers it is smart to provide them with detailed answers when they have questions. Do not send a standard reply to every follower.
Always reply to every comment you get on social media. It only takes a couple of seconds to thank them. It may not seem like it is a big deal to you, but it can mean everything to your followers.